Using a business reporting or analysis tool provides an attractive opportunity for small businesses: they allow you to gather and analyse large quantities of data without the help of a dedicated business analyst, presenting findings in a way anyone can understand. A reporting tool is a great addition to your business performance management, but before you rush Discover more
As 2019 comes to a close, you have a great chance to look back on the year, where you did well and what you could still work on in 2020. In the last few articles we’ve published, we’ve gone over many of the benefits of moving your accounting into the cloud, so if you’ve not already done Discover more
As we outlined in last week’s blog post, cloud accounting is one of the key components of getting results and making informed business decisions. In today’s article, we’ll take a closer look at how cloud accounting works and what its most important benefits are. Because no technology is perfect, we’ll also consider the potential pitfalls of using Discover more
As you might have noticed on our blog in recent months, we’ve moved to a model where every month we focus on a different aspect of business. October was all about getting more business through marketing and November focussed on IT security and the role this plays in the everyday running of your small business. Now that Discover more
Technology has completely transformed the way we do business over the past couple of decades. With quick developments happening in the world of tech all the time, it can be hard to keep on top of the latest updates. In today’s blog post, we’ll go over the many benefits of technology recommended practices around cybersecurity and cloud Discover more
If you’ve done any amount of research into marketing your small business, you’ve likely come across the term “inbound marketing” at one point or another. But what exactly is inbound marketing - and is it right for you? Inbound marketing is a highly valuable form of digital marketing that we believe should be part of any small Discover more
Search engine optimisation and paid search - also known as PPC (pay-per-click) - have many things in common. They both relate to your website’s visibility on search engines like Google and are cornerstones in most digital marketing strategies. Additionally, both use keywords to promote your business’ website to the most relevant people. That being said, these two Discover more
SEO stands for search engine optimisation, a digital marketing practice that improves your online visibility and helps get more eyes on your business’ website, spreading your reputation far and wide. Talking about SEO can get complicated and technical very quickly. That’s why we’ve put together the guide below with a simple overview of what SEO is, why Discover more